We’re educators, strategists, and your competitive advantage.
ControlClick is more than a performance marketing agency. Based in worldwide ambitious companies nationwide, we believe every business deserves to own their marketing growth.
Our Story: From Frustration to Foundation
For 20 years, founder Daniel Lassman watched the same pattern repeat itself.
Talented executives with proven products would hire marketing agencies, hope for growth, and instead get confusion and terrible results. Forty-five-minute meetings spent reviewing half of a presentation that took five people 15 hours to create.
He experienced this both as an agency and in-house marketer and realized the agency model was broken. It created confusion and dependency, not clarity and capability.
The Covid pandemic of 2020 came and Daniel was let go from his marketing job in the travel sector. It was the “kick in the pants” he needed to put his own stamp on digital marketing as an independent consultant. And, as an entrepreneur at heart, It provided the opportunity to grow something on his own.
That year, he founded ControlClick to develop a team of trusted marketers and do business the way it should be done.
Today, ControlClick partners with growth-ready companies who need to drive results through Google Ads, Meta Ads and LinkedIn Ads.
What Makes Us Different
While other agencies waste your time with reporting jargon, we open the accounts, show you what’s working, and spend our meetings planning what’s next. You’ll understand not just what we’re doing, but why—because sustainable growth comes from knowledge, not dependency.
We’re not here to impress you with what we did last month. Well, maybe a little. We’re here to align on what we’re doing next quarter. Nobody knows your business better than you, and your input is critical to the strategy.
Our Mission
To transform marketing chaos into controlled growth through transparency, teaching, and strategic guardrails that empower businesses to own their success.
Our Vision
A world where every ambitious company has the knowledge, systems, and confidence to control their marketing destiny—whether we’re in the room or not.
Our Values
Listen and Learn First, then Prescribe
We start every engagement by understanding your business, not pitching our playbook. Your goals drive our strategy.
Teach Everything, Gatekeep Nothing
We follow best practices, explain our decisions, share our frameworks, and ensure you understand the “why” behind every tactic.
Focus on Outcomes, Not Activity
We don’t celebrate busy work. Every action ties directly to your business objectives—pipeline, revenue, market expansion, or competitive advantage.
Build Capability, Not Dependency
Success means you could run these campaigns yourself if needed. We’re building your competitive advantage, not protecting ours.
How We Innovate
By Establishing Control
Guardrails
Our Guardrails framework creates structure around your Google Ads campaigns, preventing waste while maximizing growth potential. Think of it as smart boundaries that keep your campaigns on track.
Guidelines
Strategic recommendations customized for your business that turn marketing complexity into clear, actionable steps. These aren’t just recommendations—they’re your roadmap to predictable revenue.
Approach
We don’t just manage campaigns; we transfer knowledge. We’ll take you on live campaign walkthroughs where you see exactly what we see. When this is combined with your on-the-ground knowledge, we’re able to create very powerful and successful campaigns.
What We Provide
Our Services
We don’t just run campaigns—we build marketing systems you understand and could run yourself if needed. Through Google Ads, Meta Ads, and LinkedIn Ads, we help ambitious companies generate qualified leads at predictable costs while transferring the knowledge you need to own your growth.
Google Ads Management
Turn search intent into qualified leads and sales through campaigns built on strategic guardrails—not guesswork.
LinkedIn Ads Management
Reach decision makers where they’re actively engaging with professional content. Perfect for B2B companies.
Meta Ads Management (Facebook & Instagram)
Drive awareness, engagement, and conversions through strategic campaigns on the platforms where your audience spends their time.
Microsoft Ads Management
Capture search traffic at lower CPCs with Microsoft’s audience of high-intent, often higher-income users.
Marketing Consulting & Strategy
Sometimes you need strategic guidance more than hands-on management. We provide fractional CMO-level thinking without the full-time cost.
Meet the Founder
Founder & CEO
Daniel Lassman
With an MBA from St. Thomas University and a BS from the University of Florida, Daniel brings a unique blend of analytical rigor and creative problem-solving to every client engagement.
His journey through the marketing world includes:
- Building and managing a team of 11 analysts handling $15M in PPC billings
- Driving 290% conversion increases for funded SaaS companies
- Managing $15M budgets in highly regulated health and financial industries
- Launching successful campaigns for brands from startups to Fortune 500s
But credentials only tell part of the story. What sets Daniel apart is his teacher’s heart—the ability to make complex marketing concepts accessible and actionable. He’s spoken at industry events, trained dozens of marketers, and built systems that continue driving results years after implementation.
When he’s not marketing businesses, you’ll find Daniel fishing the waters around Tampa Bay, exercising, and hanging out with his wife Chelsea Lassman and dachshund, Isla.
Company Growth
Success in Numbers
Ad spend managed profitably
Growth systems built
Years spent mastering digital marketing
%
Open-book transparency
Serving Nationwide
Headquartered in Tampa
While we call Tampa home, our clients span the world. We work with ambitious B2B and B2C companies from all over, bringing the same level of strategic thinking and transparent partnership to every engagement.