Performance Marketing That Builds Your Competitive Advantage
We don’t just run campaigns—we build marketing systems that work. Through Google Ads, Meta Ads, and LinkedIn Ads, we help ambitious companies generate qualified leads at predictable costs while transferring the knowledge you need to own your growth.
What We Do
And How We’re Different
Every campaign we build comes with:
Open access to your accounts
You see exactly what we see
Live campaign walkthroughs
We explain the “why” behind every decision
Strategic guardrails
Boundaries that prevent waste while maximizing growth
Knowledge transfer
You’ll understand how this works, not just that it works
Our focus:
Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads for companies who view marketing as an investment, not an expense.
Service
Core Services
Google Ads Campaign Management
Turn search intent into qualified leads and sales through campaigns built on strategic guardrails for growth—not guesswork.
What’s included:
Complete account audit and restructure (if needed)
Campaign strategy aligned to your business goals
Search, Display, Performance Max, and YouTube campaigns
Ad copy creation and testing
Conversion tracking setup and validation
Bid strategy optimization
Negative keyword management
Weekly performance reports and strategic recommendations
Live account walkthroughs during meetings
Meeting cadence: Weekly for the first month, then bi-weekly strategy sessions
LinkedIn Ads Management
What’s included:
Account setup and campaign architecture
Audience targeting based on job titles, industries, and company attributes
Sponsored Content, Message Ads, and Lead Gen Forms
Creative development and A/B testing
Lead qualification framework
Integration with your CRM
Performance tracking and optimization
Meta Ads Management (Facebook & Instagram)
What’s included:
Campaign strategy and account structure
Audience research and custom audience building
Ad creative strategy (you provide assets or we coordinate creation quarterly)
Feed, Story, and Reel ad placements
Retargeting campaigns
Conversion optimization
Performance reporting and insights
Microsoft Ads Management
Capture search traffic at lower CPCs with Microsoft’s (Bing’s) audience of high-intent, often higher-income users.
What’s included:
Campaign setup and management
LinkedIn profile targeting (unique to Microsoft)
Import and optimization from Google Ads campaigns
Search and Audience Network campaigns
Marketing Consulting & Strategy
What’s included:
Marketing strategy development
Channel selection and budget allocation
Funnel optimization
Campaign audits
Team training and upskilling
Marketing stack recommendations
What’s Included in Every Engagement
Foundation
Multiple strategy calls to learn about your business, needs and goals
Strategy deck outlining approach, goals, and success metrics
Complete account and campaign setup
Ad copy creation and testing
Basic conversion tracking implementation
Simple call tracking setup
Reporting: This is unique so we’ll create a plan that fits your needs
Ongoing Management
Campaign monitoring and optimization
Performance reporting with strategic recommendations
Weekly meetings (first month), then bi-weekly
Quarterly creative refreshes (graphics and landing pages)
Consulting on your overall marketing program
Transparency
Direct access to your ad accounts
Live campaign walkthroughs
Clear explanations of what we’re doing and why
No gatekeeping—we show and teach you everything
Requirements for Success
We’re selective about who we work with because we know what success requires:
From You:
Minimum ad spend:
$5,000/month across platforms
Call tracking software:
So we can measure what’s working
Landing page capability:
Either existing or willingness to invest
Commitment to the process:
Marketing is a partnership, not a magic button
Open communication:
Via email, text, Slack, Zoom, or Google Meet
How We Work
The ControlClick Process
Phase 1
Listen and Learn (Week 1)
Phase 2
Strategy Development (Week 2)
Phase 3
Implementation (Weeks 3-4)
Phase 4
Optimization (Ongoing)
FAQ
Frequently Asked Questions
Do you require long-term contracts?
We work on month-to-month agreements after an initial 90-day engagement period. We earn your business every month.
Can you guarantee results?
We guarantee transparency, strategic thinking, and hard work. We can’t guarantee specific outcomes because marketing involves variables outside our control. What we can promise: you’ll understand exactly what we’re doing and why.
What if I already have campaigns running?
Perfect. We’ll audit what exists, identify opportunities, and either optimize current structure or recommend a rebuild with your approval. If it’s not broken, we won’t fix it. We’ll experiment outside that campaign.
Do you work with businesses outside Tampa?
Absolutely. While we’re based in Tampa, FL, we work with ambitious companies worldwide.
What platforms do you NOT work with?
We focus exclusively on Google, Microsoft, LinkedIn, Meta, emerging AI platforms and a bunch of CRMs and CMSs. However, if you need TikTok, Pinterest, or organic social media management, we’re not the right fit.