Not because the tactics are different here or because Tampa businesses have unique challenges that require specialized knowledge. Nah. None of that. But because one of the things I miss the most about my past “agency life” was face time with clients. I like to meet the people I’m working with in person, which I believe results in better working relationships.
Who I Am & What I Do
I run ControlClick, a lead generation and performance marketing agency based in Tampa, focused on Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, SEO, and conversion optimization. Over the past two decades, I’ve managed more than $30 million in ad spend across 50+ industries—from funded SaaS companies to Fortune 500 brands to ambitious B2B firms trying to scale predictably.
The work itself is straightforward yet at times complex and extremely challenging: build campaigns, optimize for conversions, drive qualified traffic that actually closes. What makes us different is how we approach it.
I call it “guardrails for growth.” Most agencies either run wild with your budget testing everything or play it so safe nothing moves. We build strategic frameworks that let you scale aggressively without the chaos—proven systems that give you the confidence to increase spend because you know what’s working and why.
Here’s what that actually means: You own your accounts. You see every dollar spent. We teach you how the systems work and build them with your strategic guidance instead of keeping you dependent on us. Our meetings focus on strategy and moving forward, not just reporting on what happened last month.
I’ve managed campaigns in 50+ industries and highly regulated sectors where mistakes cost real money. What I bring isn’t just technical execution—it’s the judgment that comes from doing this long enough to know what works and why.
Why Tampa Specifically
So why Tampa? A few reasons, some professional, some personal.
Professionally, I’ve spent years working with clients scattered across the country. It’s effective, but it’s also diffuse. I don’t have a market—I have a collection of projects. Focusing on Tampa gives me the chance to actually establish a presence somewhere, to become known in a community rather than being the marketing guy on Zoom who lives… somewhere.
There’s also something to be said for proximity when things get complicated. Marketing campaigns hit rough patches. Budgets get questioned. Strategies need pivoting. Those conversations are infinitely better in person over coffee than on a video call where someone’s half-checking their email.
But honestly? A lot of it comes down to something simpler: I want to know the people I’m working with. I want to grab lunch after a strategy session. I want to meet their teams, see their offices, understand their businesses in a way that’s hard to do remotely.
I’ve lived in Tampa for years, but I haven’t really built roots in the business community here. That’s what I’m looking to change. More involvement locally. More face time. More opportunities to actually be part of something beyond the campaigns I’m running.
The tactics I use don’t change too much based on geography. A good Google Ads campaign works the same here as it does in Seattle (with keyword and geo targeting updates, of course). But the relationships? Those are better in person. And after 6+ years of doing this remotely more often than not, I’m ready to build something more local.
How I Work Differently
The bottom line: I’m here to drive results. Whether you’re a Tampa B2B company looking to scale lead generation or an established firm trying to improve pipeline quality—I focus on metrics that actually matter to your business.
That said, how we get there matters. I’ve been on both sides of the agency relationship, and I’ve seen what doesn’t work: black box reporting, campaigns built on guesswork, agencies that treat your budget like a testing playground.
We build strategic frameworks first. What does success actually look like? What’s the goal beyond “more traffic”? What constraints do we need to work within? Once we have that clarity, we build campaigns designed to scale predictably rather than randomly.
You’ll own your accounts and have full visibility into spending and performance—not because I’m passionate about transparency as a concept, but because it’s the only way to build trust and make good decisions together. You’ll understand the strategy behind the campaigns because informed clients make better partners.
The approach is straightforward: we focus on what moves the business, we’re honest about what’s working and what isn’t, and we adjust quickly when things need to change.
Who I’m Looking For
I work with B2B and B2C companies looking to scale their marketing systematically through Google Ads, LinkedIn Ads, Meta Ads and AI platforms (when they launch). If you’re a Tampa-area business trying to generate more qualified leads or improve your existing campaigns, let’s talk. I’d be happy to grab coffee and talk through what you’re working on.
You can reach me through this form or connect with me on LinkedIn. No pitch, no pressure—just a conversation about what you’re trying to accomplish and whether it makes sense to work together.