Here you’ll find some marketing posts, some opinion pieces, and maybe something else that’s fun.
How to ensure your marketing team (or agency) is guiding Google Ads toward your business goals After managing tens of millions in Google Ads spend across hundreds of accounts,...
After 20 years of managing digital marketing campaigns for clients across the country - from Fortune 500 companies to ambitious startups in 50+ industries - I'm making a...
From Fenway Park to Performance Marketing: Why I Built ControlClick March 2020. My wife Chelsea and I were sitting on the couch in our Boynton Beach, FL home, both of us trying...
1. Your Agency Philosophy (Critical for Credibility) Account ownership: Do clients own their Google Ads accounts or does your agency? What's your reasoning?A client SHOULD own...